Ming Yong, CEO of Socialwok, the social layer for Google Apps, dropped us a line to announce that his product was getting Buzz — Google Buzz, that is, along with Twitter, Facebook, and RSS feed support. Here’s the scoop on the new feature.
Yong demonstrated the business value of Twitter integration to me by showing how a user can set a search term – say, The VAR Guy – and have any mentions of our resident blogger in the public feed appear on your Socialwok landing page. This makes brand management a relative snap, and there’s nothing stopping you from adding Conan O’Brien to your Socialwok homepage while you’re at it.
The rest of the social networks integrate in much the same way. Socialwok’s new integration with Buzz is noteworthy, though, since it’s currently the only way for users of Google Apps Premier Edition to interact with Google’s own social network until it gets rolled out later this year.
To me, it sounds like Socialwok’s new brings Google Apps even closer in functionality to Microsoft Exchange 2010, which is getting a social media connector. Yong was quick to dispel that comparison, but take a look at Socialwok’s guided social media integration tour and decide for yourself.